Topic: Relevancy

Kayla Barrett

God is Not a Micromanager

By Kayla Barrett | February 15, 2010
5
A client recently shared some frustrations with me regarding her boss. She is responsible for a facility that belongs to a larger network and her manager oversees the region. The client relayed that she produces results, customer satisfaction is healthy, and her facility even won a recent award. Yet, you could ...

Kerry Bural

5 Things Evangelical Churches, Ministries and Denominations Should Consider to Stay Relevant

By Kerry Bural | June 4, 2009
5
Dan Gilgoff, of U.S. News & World Report, wrote an interesting article detailing some of the branding efforts of mainline denominations as they attempt to combat a 25% drop in membership. His article caused me to reflect on how sensitized evangelicals are to the same issues. I have concerns about how well ...

Kerry Bural

Employing Best Practices for Church and Ministry Effectiveness and Relevancy

By Kerry Bural | May 19, 2009
4
Recently, I was party to a conversation about web presence, corporate identity and other branding issues with several key stakeholders in a national ministry. In the discussion someone referenced the importance of ministries and churches learning from current branding and marketing industry standards and best practices. With a frustrated tone, one of ...