Posts Tagged ‘Branding’
Three Ways Ministry Parallels the McCafé vs. Skinny Latté Battle
By Kayla Barrett | June 7, 2009
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Who would have ever thought? McDonalds versus Starbucks—the McCafé versus a Skinny Latté. But that is exactly what’s happening. McDonalds is expanding its McCafé across Europe, with plans to open hundreds of new stores by the end of the year.
It’s interesting to see how these two retail food chains are ...
5 Things Evangelical Churches, Ministries and Denominations Should Consider to Stay Relevant
By Kerry Bural | June 4, 2009
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Dan Gilgoff, of U.S. News & World Report, wrote an interesting article detailing some of the branding efforts of mainline denominations as they attempt to combat a 25% drop in membership.
His article caused me to reflect on how sensitized evangelicals are to the same issues.
I have concerns about how well ...
Taking Away the Mystery of Ministry Branding: Kerry Bural Interview (Part Two)
By Chris Forbes | April 24, 2009
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We continue with part two of our interview with new MMC Head Coach Kerry Bural.
MMC: Tell me about your team.
KB: The Resonate team is truly unbelievable. I’m so blessed to be surrounded by some reaaaaalllly talented and passionate people. One of the things I determined early in this journey was ...
Topics: Branding, Marketing Planning
